Elena Kryukova

Easy Stencil JNL is a simple sans serif stencil design [based on a hand lettered example] from the 1922 publication “Modern Show Card Writing” and is available in both regular and oblique versions.

Convicted JNL is a condensed, chamfered sans serif type design inspired by opening credits from the 1940 film of the same name – available in both regular and oblique versions.

In the 1920 edition of “How to Paint Signs and Sho’ Cards” by E. C. Matthews is an example of what is termed “poster lettering” that is so free form and unusual it borders on the eccentric.

Resembling lettering more commonly found in 1960s “underground comics” of the Hippie generation rather than of the Art Nouveau period, it oddly enough works well in both styles.

This novelty typeface is now available as Hippie Comics JNL in both regular and oblique versions.

In its heyday, the Starlight Room of the Waldorf-Astoria in New York City quite frequently printed lunch and dinner menus for not only their rotating bill of fare, but also for special events held there.

The 1937 Electrolux (Eastern) Appreciation Banquet has its own menu cover, and the lettering was in a simple, yet Art-Deco influenced condensed block design with squared features.

This simple and quirky typeface has been digitally redrawn as Sales Convention JNL, and is available in both regular and oblique versions.

An elegant, yet informal Roman alphabet with Art Nouveau influences was found amidst the pages of the 1922 edition of “The Expert Sign Painter”.

It is now available digitally as Sign Expert JNL in both regular and oblique versions.

The headline across the October 7, 1918 edition of the UK’s Daily Mail stated: "Germany Asks the Allies for Peace".

Set in extrabold sans serif lettering, it’s now available digitally as Tabloid Edition JNL in both regular and oblique versions.

This is another “redrawn from the headlines” typeface from Jeff Levine Fonts.

Firmin Didot is credited with establishing the Modern genre of serif typefaces, of which Beaux Arts Didots stands as an exemplary model. Like the French neoclassical architecture of its namesake, Beaux Arts has all the hallmarks of the early nineteenth-century style: a clear and confident construction consisting of simple yet strong lines. Use it for elegant and formal settings, or when a direct typographic tone is desired. Mix it with styles of similar sensibilities such as Plinc Hanover and Davison Spencerian. Digitized from the original Photo-Lettering film matrix in 2014 by Jean-Baptiste Levée.

BEAUX ARTS DIDOT CREDITS:

• Typeface Design: Photo-Lettering Staff
• Typeface Digitization: Jean-Baptiste Levée
• Typeface Production: Ben Kiel
• Typeface Direction: Ken Barber

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.