Elena Kryukova

The free form hand lettering from the titles and credits of the 1964 French film comedy “Le Gendarme de Saint-Tropez” [“The Policeman from Saint-Tropez”] was the basis for Off Duty JNL – which is available in both regular and oblique versions.

While we can’t comment of the suggested definitions for ‘tuggle’ that you might encounter online, we are happy to expound on Tuggle’s quirky and endearing characters. The gravity of its bellbottom slab-serif structure is mitigated by soft rounded corners, while surging swashes and globular stroke endings further attenuate Tuggle’s otherwise would-be uptight tenor. The ideal typographic solution for children’s blocks, candy packaging, vape shop signage, and hospital way finding. Pair Tuggle with an equally juicy script like Dave West’s Superstar. Designed by the Photo-Lettering staff, and digitized by Susana Carvalho.

TUGGLE CREDITS:

• Typeface Design: Photo-Lettering Staff
• Typeface Digitization: Susana Carvalho
• Typeface Production: Bas Smidt
• Typeface Direction: Erik van Blokland, Ben Kiel

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Experience the precision, elegance and history of the Chalet font family. This collection of ten typefaces in three unique styles is the creative genius of acclaimed clothing designer René Albert Chalet. Originally used in his early advertising campaigns, Chalet appropriately echoes the attitude of its creator: function with flair. Modest and unpretentious yet bold and daring, Chalet’s distinctive air allows for a variety of uses ranging from text to display applications. Add modern panache to any design with the Chalet font family.

CHALET CREDITS:

• Typeface Design: Ken Barber, René Albert Chalet
• Typeface Production: Rich Roat
• Typeface Direction: Ken Barber, Andy Cruz

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

In the 1920 edition of “How to Paint Signs and Sho’ Cards” by E. C. Matthews is an example of what is termed “poster lettering” that is so free form and unusual it borders on the eccentric.

Resembling lettering more commonly found in 1960s “underground comics” of the Hippie generation rather than of the Art Nouveau period, it oddly enough works well in both styles.

This novelty typeface is now available as Hippie Comics JNL in both regular and oblique versions.

Firmin Didot is credited with establishing the Modern genre of serif typefaces, of which Beaux Arts Didots stands as an exemplary model. Like the French neoclassical architecture of its namesake, Beaux Arts has all the hallmarks of the early nineteenth-century style: a clear and confident construction consisting of simple yet strong lines. Use it for elegant and formal settings, or when a direct typographic tone is desired. Mix it with styles of similar sensibilities such as Plinc Hanover and Davison Spencerian. Digitized from the original Photo-Lettering film matrix in 2014 by Jean-Baptiste Levée.

BEAUX ARTS DIDOT CREDITS:

• Typeface Design: Photo-Lettering Staff
• Typeface Digitization: Jean-Baptiste Levée
• Typeface Production: Ben Kiel
• Typeface Direction: Ken Barber

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

In most cases, motion pictures with a Western theme have their titles and credits lettered in type styles that reflect the period of the Old West.

In 1966, the titles and credits for “Texas Across the River” used casual sans serif lettering more suited to the 1960s than a Western taking place in the 1800s.

Nonetheless, the lettering inspired a digital font entitled Adventure Film JNL and it is available in both regular and oblique versions.

VLNL Jelly Donuts’ 

Jelly Donuts is the round sibling of VLNL Donuts. Equally funky, just round. 

Like its counterpart Jelly Donuts is heavily infused by hip 1970s geometric fonts like Blippo, Pump and ITC Bauhaus. It nonetheless has both feet in this modern day and age. Meticulously designed and tightly spaced, VLNL Jelly Donuts is very suitable for logos, headlines and music artwork. We especially recommend using it on big 12" album covers. 

VLNL Jelly Donuts is deep fried, filled with cream, custard or jam, and ometimes glazed or covered in a variety of sweetness: sprinkles, cinnamon, coconut, chopped peanuts, powdered sugar or maple syrup. 

As a very sweet and saturated snack should, VLNL Jelly Donuts is fitted with a full set of alternate swoosh caps that can be deployed to liven up your already ‘out there’ designs. You can’t get any more funky than this.

Unlike the modest fonts in your menu content with discreetly imparting information, Carnival is conspicuous by design. Deliberately engineered to attract eyeballs, the typeface’s unmistakable silhouette produces a dramatic visual texture that stands out in print, on screen, or in any environment where your message demands to be noticed. The steady yet vibrant rhythm created by its letterforms also makes Carnival ideal for fashioning alphabet patterns and graphic devices.

Flaunting a lean slender body anchored by stout stroke endings, Carnival turns conventional typographic thinking on its head by inverting the relative thickness of its stems and serifs. This reverse-contrast approach stretches all the way back to the roots of modern advertising, when similar types became the favorite for posters, packaging, and loads of consumer products during the 1800s.

The striking style prevailed well into the next century, as Harold Horman, co-founder of New York City-based Photo-Lettering. Inc., modernized a version for the company’s popular film-typesetting service in the early 1940s. Digitized and expanded by Dan Reynolds in 2013, Carnival had previously been used exclusively for House Industries projects. Now you can get in on the action, and use this stunning slice of type history anytime you want your work to turn heads.

SUGGESTED USES

Carnival’s unique character commands attention, making it the perfect voice for promotional pieces, editorial design, labels, packaging, posters, and any other application that needs to strike the right tone.

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Atwin is a modern remake of Gemini, hence the name (Atwin = “A twin” = Gemini, the twin of the zodiac). It is inspired by the angular and unusual forms of the numbers on bank cheques (so-called MICR).

Large blobs of weight are thrown around the glyphs often in unfamiliar patterns. It makes for an angular but also blobby design that disrupts and breaks away from tradition.

You should use Atwin to add flair and confidence to sci-fi, futurist, outré, or just plain unusual materials. Good in displays sizes.

Latin-based scripts are well supported with a generous supply of punctuation and diacritics.

Kerned to perfection. Tight.