Elena Kryukova

We love sports – like billions of fans all over the world – but in Argentina, we really love fútbol (soccer). Fútbol is part of our culture: it makes our hearts’ race and our pulses quicken, it inspires screams of joy and screams of anguish, and it has been the cause of more than a few heated conversations amongst friends. So you can imagine our delight when, in recent years, a local team’s fútbol jersey used a Sudtipos font; it got us thinking about designing a font that explicitly had sports in mind yet still had the versatility to work for other types of projects. Sporty has a geometric and modular structure with many potential applications that far exceed jerseys, score boards and stadium wayfinding. Its flexibility is evident when examining its four style – from a square style to a rounded one – as well as the Shadow and Inline options. Each of the styles also comes with a set of miscellaneous shapes including modular banners, plates and arrows. Sporty comes in 3 widths – Condensed, Regular and Expanded – and 7 weights that equate to a total of 39 fonts.